Getting rid of Elle?

They are getting rid of Elle now? Stardoll has been getting rid of so many brands!!! First of all the Vitenamese brand and then DKNY and now Elle (I think there was more). Stardoll better bring on some very very good brands to stand up to all the brands they got rid of? What brand are they going to get rid of next the actuall stardoll brand? Or even worse Limited Edition??? (oh no) Except I don't think they are going to get rid of LE because that is how they earn most of their money, by making people buy stardollars so they can buy expensive LE. I am really getting fed up with it? What is your opinion?